Despite the relatively young age of Australia’s graphic design industry, fierce competition exists within the field. While anyone familiar with design platforms and software can work at a graphic design studio, gaining attention from a graphic design agency requires sufficient experience and contagious enthusiasm for marketing.
It is essential to be aware of the competitive nature of the employment market, particularly for those who have insights into showcasing and a love for pursuing a rewarding career in digital advertising. Companies that specialize in digital marketing are looking for employees who can either make an influence on the organization or bring new perspectives to the table. As a direct result of this, persons with ordinary CVs may have a difficult time securing work with leading advertising companies.
It is time to utilize your most precious asset by marketing yourself online if you have substantial experience in digital marketing, along with energy and a can-do attitude, but you are still finding it difficult to achieve progress. If this describes you, it is time to promote yourself online. Utilize the drive you already have and the knowledge you already have about web marketing to promote your abilities and experience to potential employers. LinkedIn is without a doubt one of the most successful solutions available when it comes to self-promotion, despite the fact that several internet platforms are available.
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Your employability in the field of digital marketing can be considerably improved by using LinkedIn, despite the fact that this social networking platform is not as sophisticated or advanced as other social networking platforms like Facebook and Twitter. Digital advertising businesses frequently examine the candidates’ LinkedIn profiles in order to determine the potential value that each individual could bring to the company.
Consider giving your LinkedIn profile a quick once-over right now. Would you be interested in working for yourself if you saw your profile as it is now? In that case, it’s time to give your LinkedIn profile a facelift. Here are some essential tips:
- Maintain a professional photo: Avoid using low-quality or overly casual photos for your profile. Even though the digital marketing industry may have a relaxed atmosphere, projecting a professional image is crucial to convey the right message to employers. Choose an appealing photo that presents you in a professional and attractive manner, as this will attract potential employers.
- Highlight your graphic design experience in your headline: Emphasize your expertise in graphic design to make your profile stand out. To make it truly engaging, consider specifying a particular job position or specialization. Ensure your profile provides detailed information about your roles in previous graphic design firms, avoiding generic statements. This allows employers to view your profile from a unique perspective.
- List your responsibilities: One common mistake people make when neglecting their LinkedIn profiles is overlooking the Experience section. Don’t forget to mention your job responsibilities, projects you’ve worked on, and the duration of your employment. Being honest and concise about your professional expertise is crucial to attract employers. Remember, companies want to know more about you, so provide detailed information about your professional experience.
- Craft a compelling summary: The Summary section of your LinkedIn profile is an opportunity to provide a brief overview of yourself. Create a compelling and concise summary that catches the attention of profile viewers. Address three key questions in your summary: How can you contribute? Where are you from? What are your professional goals?
Consider your social media profiles as informal resumes. If your profile contains engaging information, recruiters and HR professionals from a prominent graphic design agency are more likely to take notice of you.